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LaunchPad Program Application
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We know where you can LaunchPad your career
What is LaunchPad?
LaunchPad is a 3-month internship program run by DDB Australia, DDB New Zealand and FBI Recruitment. Its for students and young creatives starting out in the industry; looking for their first big break.
In 2006, the LaunchPad program has expanded to include Sydney, Melbourne, Brisbane (recruitment only) and Auckland. Those selected will get to work in one of the top creative agencies in Australia or New Zealand on live briefs, and get some real work into their book. There is no guarantee of a fulltime position in DDB at the end of it, but clearly you are in a prime position if DDB happens to be looking for young creative full-timers.
The huge advantage is if you've got the talent, and put the work in, at the end of the 3 months you'll end up with a much stronger portfolio and some real agency experience.
Like any course you will need to support yourself for the duration, although you will receive a small retainer each month.
What happens when the program is completed?
There is no guarantee that at the end of the program, you will be offered a full time position. It depends on your potential and abilities, but it also depends on whether there is a position in the company for you. However 90+% of LaunchPad graduates have been placed in a full time position at an agency within weeks of finishing the LaunchPad internship.
How do I apply for the LaunchPad Internship?
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REGISTER with FBI Recruitment on-line at www.fbirecruitment.com and let us know of your interest.
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Alternatively, contact Bianca Gilbert on: +61 (0)2 9247 4755 or email bianca@fbirecruitment.com
What happens once I've confirmed my interest?
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DDB will hold introduction/briefing evenings in Sydney, Melbourne and Auckland periodically throughout the year (once you have registered with FBI, you will be notified of the next introduction/briefing evenings).
At each of the introduction/briefing nights, candidates will be required to drop off their portfolios. Please ensure you label your portfolio clearly with your name and contact number.
This evening will give candidates the chance to meet with the creatives at DDB in a social environment and get a feel for the agency culture
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In Sydney and Melbourne, DDBs National Creative Director/Vice Chairman, Matt Eastwood, will give candidates a live brief and detail the deadline for submitting work.
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In Auckland, DDBs Executive Creative Director, Paul Catmur, will do the same.
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While candidates are working on the live brief, DDB will be reviewing all portfolios.
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Once submissions for the brief have been received, DDB will review all candidates based on the brief submissions and original portfolios. At this point, DDB will make the final decision and an offer of internship will be sent out.
What if I don't get in?
Well, theres always next time. FBI Recruitment will keep your records and contact you for the next LaunchPad intake.
Who is DDB?
DDB is one of region's top communication companies, their clients are;
Australia:
Arnotts, Hasbro, Phillips, Speedo, ANZ, Dell, Clean Up Australia, Michelin, Brother Office Equip., Johnson & Johnson, McDonalds Australia, Sunday Telegraph (News Ltd), Daily Telegraph, Sensis, Spring Racing, Totalizator Agency Board (TAB), The Wrigley Company, Ant Rid, NSW State Forest, Neutrogena, Clean & Clear, Austar, Scotts, Volkswagen, Clorox, Eveready, Energiser, Schwarzkopf, Sanyo, Gatorade, Konica-Minolta.
New Zealand:
McDonalds, Volkswagen, Cadbury, Sky TV, AMI Insurance, Heinz Watties, Tasman Insulation, Tegel chicken, Clorox, The Warehouse, Philips, Mobil, Hasbro, Dell, NZ Coastguard, NZ Foundation for the Deaf, ACP Magazines, nzgirl, Durex.
Who is FBI Recruitment?
FBI is the top creative recruitment company in the region. We do most of our placements in Australia, New Zealand and Asia, but are also sending a lot of our great creative talent further a field to the UK and USA.
Past LaunchPad graduates - What they had to say.
"One year into my advertising career, I’m convinced that there’s no better way to get into the industry than DDB Launch Pad. I was lucky enough to get a place straight out of AWARD school in 2007, and I got paired up with an art director on the first day. That’s when I really started to learn. In just three short months, we progressed in leaps and bounds. We couldn’t have done that without the help of an agency that really is invested in new talent - I thought I’d be making coffee in the corner, but my first brief was an integrated Gatorade brief.
It wasn’t easy, but the great leadership and tight bunch of people had us convinced that we couldn’t work anywhere else. When we finished our three months, we were offered the opportunity to stay on a bit longer, and we jumped at the chance to continue building our book. Our hard work and tenacity paid off, and we’re now full time at DDB.
Advertising is a tough industry to crack, and Launch Pad more than lives up to its name. A year ago we were students. In 12 months we’ve led a pitch, filled our book, made TV, radio, print and outdoor ads on multinational clients, and we’ve just finished up our first big integrated campaign. I’ve learned so much, I almost feel like I should be paying them.
Scoring my first job at the best agency in Australia was something I had always aimed for, but never actually believed I could do. A lot of talented creatives fail to get a job out of AWARD school.
I shudder to think whose mail I’d be sorting right now if it weren’t for DDB."
John Downing, Writer 2008 (Currently employed by DDB Sydney)
"I finished AWARD School in 2007 and it was by a stroke of luck I was given the opportunity to apply for DDB’s program for junior creatives. The top 4 students all had jobs in the industry so the positions were made available to anyone who finished in the top 30. I sent my book in, endured a 3 minute interview and found out later that day I got the job. I turned up on my first day, was paired with a writer, was sat in front of a computer and started writing ads.
Our first brief was Gatorade and we were seated in a room with every team from the creative department and the Creative Director telling us this is the closest thing to Nike we will get to work on. A daunting experience to say the least. However, it was the people at DDB that made it so much easier. Everyone was so forthcoming with help and encouragement it truly was motivating and inspiring. To be surrounded by such talented and genuinely nice people makes DDB such an awesome place to work.
We are now one year in and have just finished our first TV campaign, with 5 TVCs for a major brand. I still have to take a step back and realise how beneficial the whole experience has been. To some the small money you earn during the program is reason not to do it. To those people I encourage them to look at it from a different perspective. You are essentially being educated by the best and brightest minds in the country – for free. Launch Pad is only 3 months with no guarantee of employment at the end. It is 3 months that will disappear in the blink of an eye so you have to put your heart and soul into it and take advantage of the resources at your fingertips.
There is no better place to start your career."
Matt Knapp, Art Director 2008 (Currently employed by DDB Sydney)
"When I started LaunchPad, I was told that it would be "a three month audition" and that was a very accurate description. I was doing an internship at a tiny Sydney agency prior to this and the difference has been phenomenal. DDB Sydney is a dynamic, creative environment and opportunity is everywhere. You have to work harder than anyone else and give it everything that youve got but the results are worth it. We have pitched ideas for major clients, presented, sold them in, met with directors, shot our first TV spot and more We are launched."
Alexander Stainton, Copywriter 2006 (Currently employed by DDB Sydney)
"LaunchPad is an opportunity to work on live briefs for the worlds biggest brands. With the guidance of this countrys brightest thinkers, youll gain experience that distinguishes you from the annual torrent of AWARD School grads. Your book will make the leap from spec to reality. You might even build your first TV reel, though itll probably come on a DVD.Acquaint yourself with the local Thai take away place. They do a $4 lunch that will be your main source of nutrition for at least three months. However, it is said theres a steak in every beer. So believe me you wont starve. Oh, and they have foosball tables. 'Nuff said."
Jon Pickersgill, Writer 2006 (Now employed by Clemenger BBDO, Wellington)
"LaunchPad is a taste of the real world. It's everything you'll love about the business and everything you'll hate. It's going from drawing black and white sketches to choosing directors. You'll experience how hard it is to get your ideas through which makes it even more rewarding when they do. It's the only program of its kind and the only one that establishes you as a working and dependable junior creative. Forget that the money is not good, forget that it's only for 3 months. Just grab the opportunity and run with it.
Andres Fabian, Art Director 2006 (Currently employed by Publicis
Mojo, Brisbane)
"Having spent the last 6 months in the trenches of one of the biggest most creative agencies in Australia, I would have to say DDB LaunchPad is a unique, inspiring experience. Where else can you have the opportunity to walk out of an internship with 10 TVCs, a few print Ads and a couple of radio spots under your belt, not to mention the chance to work alongside some of Australias best creatives on some of the countries biggest accounts, from Volkswagen right through to McDonalds. Its all here. LaunchPad is not easy to get in to and the money isnt great, but with 90% of creatives finding jobs upon completion, it lives up to its name".
Jason Woelfl
, Art Director 2005
(Currently employed by M&C Saatchi, Sydney)
"LaunchPad has been a great learning experience. Ive had opportunities to work on exciting TV, print and radio briefs and had the chance to produce a number of them. Ive worked alongside award-winning creatives in one of the highest-ranking creative agencies. Everyday is challenging and inspiring. A junior creative couldnt get a better, well-rounded experience anywhere else".
- Paula Randall, Art Director 2005 (Currently employed by ACP Magazines) "
"LaunchPad was my first real break in the ad industry. It taught me how the industry works and gave me the opportunity to work on great briefs for the real clients. The whole program was challenging, well planned and lot of fun.You can build a great portfolio throughout the program, hence you get a better chance to land in a full time position. I strongly recommend any hungry students to take on this program. It's well worth it!
Derrick Kim, Art Director 2002 (Currently employed by Lowe Worldwide, Sydney)
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